Did you watch the premiere of "Kings" on NBC last Sunday night? Judging by the rock bottom ratings it received, probably not. That's too bad too because it is an interesting show. It's one of those shows that critics are loving, but has a premise too unique to market well. NBC may be the lowest rated network, but they're willing to take creative risks and stick with them (which is also why they're the lowest rated network). "Kings" is one of those risks.
In short: It is a modern "retelling" (used loosely) of the Biblical story of King David. It's set in a fictional country very similar to America, and run by corrupt King Silas (played by "Deadwood's" Ian McShane).
The first episode is well-written, shot, post-produced (by my friend Adam), and sets up a lot of interesting characters and storylines. It airs Sunday, 8 p.m., on NBC (Ch.3 WKYC in Cleveland). Check out "Kings" before NBC changes its mind and decides to cancel it. You're brain will thank you for not watching another episode of "America's funniest Home Videos."
Here's the first episode (or go watch it at Hulu):
The SciFi channel announced today that they are rebranding the network of "Battlestar Galactica" and cheesy Saturday night B-movies to appear less nerdy. The new name: Syfy. Really, guys?! Is that the best you could come up with? That's not a brand, that's a typo. That's like renaming CNN to CNN and saying "We switched the Ns around." What's the point of it? Even worse, they spend a lot of time and money coming up with this new strategy.
"No discussion of change affecting consumers could ignore what Mr. Howe called the “Tropicana debacle” — the recent decision by a unit of PepsiCo to abandon a major package redesign for Tropicana orange juice after shoppers vociferously complained.
“The testing we’ve done has been incredibly positive,” Mr. Howe said of the Syfy name, reading what he described as a comment from one participant: “If I were texting, this is how I would spell it.”"
So that's what it's come to, naming brands based on how easy they are to text.
JD Drake is a advertising/marketing professional residing in Cleveland, OH. He has never had a cavity, but lies awake at night in fear that the streak will soon end.