Wednesday, December 2, 2009

Cool, Creepy, Creative Lost Promo

Allow me to be a nerd for a second. We're about 2 months away from the 6th and final season of "Lost" and the promotion has started. Not sure about you, but I'm getting excited.

Unfortunately for those that like to be teased, the show's producers and ABC have decided not to include ANY footage of the new season in promotion of it claiming that showing even a frame of anything would spoil some big reveals (don't really believe that, but I'll bite). This has lead ABC to create a rather dull campaign cutting old footage from the past 5 years together. Other networks, however, are being more creative.

Although not a top 10 Nielson show in the states (though it's close), "Lost" is currently the #1 watched television series worldwide. Networks from around the world have to come up with ways to promote. This spanish speaking promo is by far the coolest commercial I've seen in a long time. It uses old footage while also remaining dark and creepy capturing the major themes of the series. This is much cooler than anything ABC's promo department has ever put together. maybe if they were a little more creative, I wouldn't fast forward past all of their ads.

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