Product placement is everywhere on television these days. Adventures in Product Placement does not set out to point every instance out, just the examples that are so ridiculous and out of place.
Reality television is no stranger to product placement. usually the product integration is done well through segment sponsorship, products offered as a reward in a competition, or as in the case in cooking shows like "Top Chef," integrating the product directly into a competition
'Last Comic Standing' Shoves 'Despicable Me' in our Face
Last night "Last Comic Standing" did none of these things. If you are unfamiliar, this is the reality competition show that uses the "American Idol" template to find the next star stand-up comic. Last night about half way through the New York City auditions episode this happened:
Did you catch that? Was it too subtle for you? As if showing pop-in ads for this movie on the screen twice during the program wasn't enough, the NBC/Universal family decided to completely waste a minute of the program's air time. Next time may I suggest simply putting a movie poster in the background?
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