Toyota Highlander's Marketing Campaign Insults its Own Audience

Hey! I know, it's been a while. Sorry about that. We all get busy. Something has come up over the past couple of weeks, however, that enraged me enough to come out of hiding. Who's responsible: a car company named Toyota and a little boy name Nathan.

I am referring to the latest marketing campaign for the 2010 Toyota Highlander, which features a snot-nosed kid named Nathan James. This is how Toyota describes Nathan in a press release:

The commercials feature Nathan James, an eight-year-old boy on a mission to “un-dork” his parents. A purveyor of cool, Nathan uses the 2011 Highlander to demonstrate how not to be lame. He has tips and tricks for dealing with not-so-hip parents

There is nothing appealing about young Nathan. He's elitist, superficial, smug, and already has a sense of self-entitlement. He is embarrassed by anybody that isn't as cool as him. His (and Toyota's) "cute" catch phrase is, “Just because you’re a parent, doesn’t mean you have to be lame.” Take a look at one of the several Nathan James ads currently running:



That is supposed to convince you to buy a Highlander. I can't place all the blame on Nathan, however. After all, he's not real. Toyota, however, should be smarter. They still need to be regaining consumer trust after all their recalls, and how do they decide to do it? By insulting the very parents that will buy their cars.

This would be a good campaign if kids bought cars. Since they don't, the "parents just don't get it" tag that works for Apple Jacks cereal, doesn't quite work here. I haven't bought a car in a while, but I am pretty sure that on the Consumer Reports list of what a person looks for when deciding on a car purchase, whether or not their kid thinks it's cool enough doesn't even register. However, this is the selling point mentioned in Toyota's own press release announcing the campaign:

The fully integrated Highlander marketing campaign is aimed at parents with kids ages seven to twelve. During those early child-rearing years, these parents were preoccupied with the needs of their children. They were focused on functionality first, style second—after all, it’s difficult to fit a baby stroller in a sports car. Now their kids are a little older and a little more independent. They’re easily embarrassed, especially by their parents. The last thing they want is to be picked up from school in the old family hauler.

In the several Nathan ads running on TV and on Toyota's branded YouTube channel, safety is barely mentioned. Smart move, Toyota. If you want to get back in the public's good graces, smugly making fun of us is not the way to do it. Make us laugh, don't laugh at us and expect us to do the same. Any self-respecting parent should be insulted that Toyota thinks they are vapid enough consumers to be convinced by these ads.

I sympathise more with Billy and his dad in the above ad. I don't know their full story, but I am sure Billy's dad would love to drop 50K on a loaded Highlander, but he has a family to support, a daughter about to go to college, and a small business that isn't doing so well. Billy might be embarrassed slightly by dad's car, but he will learn in time that a parent makes financial sacrifices for their family. At least he has a dad who is there enough to pick him up after school. Maybe Billy wouldn't be so embarrassed if kids like Nathan weren't picking on him so much because of his dad's car.

OK, I'm ranting now. Am I alone here? I couldn't find many people online complaining. What do you think. Need more fuel? Check out this other Nathan James ad:

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Happy 4th of July from Pot Kettle Blue!

A Happy Independence Day to everyone. Enjoy the weekend & don't be stupid.


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Lifetime Movie Network Highlights for the week of June 28

I cannot honestly say I have ever watched I Lifetime TV movie (no, honestly, never). I do, however, enjoy reading the descriptions of the crazy movies that air on the Lifetime Movie Network as I browse through my cable channel guide. Judging by their title and descriptions ONLY, here are a few of the "best" movies on the Lifetime Movie Network for the week of June 28 - July 4

The Bad Son - Thursday, July 1, 6pm

"An elusive serial killer is terrorizing Seattle, murdering innocent women with the help of - get ready for this one! - his mom! With time slipping by, it's up to a resourceful cop to unlock the mystery of this bizarre duo before it's lights out for their next victim. Based on actual events, this twisted tale will keep you glued to your seat!"

As Good as Dead - Friday, July 3, 10am

"Susan is new in town and grateful to make a friend, Nicole. So when Nicole has a medical emergency, Susan not only rushes her to the hospital, but also switches identities with her so Nicole can use her health insurance to cover the necessary operation. When Nicole dies on the operating table, however, Susan is forced to unravel the mystery of her friend's suspicious death — as well as try to reclaim her own true identity!"

The Perfect Child - Friday, July 3, 12pm

"Sarah Daniels (Rebecca Budig) has thrown her life into her career in public relations and has survived some bad relationships. But when she meets Paul Jacobs (Lochlyn Munroe) through business, it looks like she's met her soul match. Paul has an adorable though shy twelve-year-old daughter, Lily, with whom Sarah seems to connect. But the promising situation turns menacingly bad: crises in Paul's business, Lily's illness, and humiliating circumstances for Sarah. Some evidence seems to lead back to Paul's jealous ex-girlfriend, but when a dark chapter of Sarah's life comes to light, Sarah herself considers her own sanity and possible responsibility. But the real truth won't come to the surface until Lily and Sarah are left alone and almost die in a horrible "accident.""

The Girl Next Door - Friday, July 2, 6pm

"This is Tracey Gold at her finest, as Annie, an impressionable woman who will do anything for her man's love and attention: make dinner, do laundry, commit murder- you know, the usual stuff! See how this bad guy manipulates her into doing his dirty work as this twisted tale of love gone horribly wrong unfolds."

My Stepson, My Lover - Saturday, July 3, 8pm

"With a title like this, do you need any more reason to tune in? If so, here's the lowdown: When a young nurse's marriage starts to fail, she falls into in the arms of her hubby's son. But it's not a secret for long. When dad finds out his kid's sleeping with his wife, a raging jealousy develops between father and child. And one of them won't survive it!"

Wow! So many to choose from? Which are you going to watch. If for some insane reason, you actually do waste your time watching any of these Lifetime movies, write a review in the comments.

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Happy Tax Day!

April 15 is here! I Hope you have everything filed, stapled, and backed up. If not, don't waste too much time watching this classic "The Simpsons" clip.

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'Nurse Jackie' Character Uses Twitter in Real Time; the future of interactive television?

How are you feeling this morning? Everyone nursing a wicked hangover from the wild 'Nurse Jackie' viewing party you went to last night to celebrate its second season premiere on Showtime? No, me either. Did you at least read the tweets from one of the show's characters last night(@DoctorCoop)?

'Nurse Jackie' is Showtime's latest attempt to launch a successor to the aging "comedy" 'Weeds.' It stars 'The Sopranos' Edie Falco as Jackie, a nurse in a NYC emergency room. Like all of the main characters in Showtime's half-hour shows, Jackie is a dysfunctional anti-hero. She's just your regular run of the mill no nonsense nurse, wife, and mother with a pill addiction and fidelity problems. There's also a ZANY cast of supporting characters that fill up the hospital with their own quirks and problems.

Yeah, it's about as lame as it sounds. Jackie is an annoying character that gives the viewer very little reason to root for her, and despite all the zaniness, the show is rather dull. I watched the entire first season assuming at some point things would get exciting and interesting. They never did. I was going to ignore the show's second season, which kicked off last night, but I had to see how their unique interactive Twitter marketing experiment would play out.

As the New York Times reported, in the episode the comic relief character Doctor Cooper (Peter Facinelli) would tweet about something in the episode, and his message would post to his Twitter account in real time, blurring the lines between fiction and reality. Kind of a cool idea, right? So how did it go down? Learn after the jump.

I'll set the scene for you. INT - HOSPITAL HALLWAY - DAY

About 10 minutes into the episode (so around 10:10 PM EST) Doctor Coop, who mistakenly believes that Jackie has a thing for him, asks Jackie out to a game that he has good tickets for. Jackie brushes Coop. We end the scene with a dejected Doctor Coop walking away and starting to pull out his phone. A few seconds later this message shows up on his Twitter account:

That's it. Nothing very earth shattering, but experiments like this do open the doors for more creative interactive marketing of television programs, and a great way to bring eyeballs (and therefore $$) to a particular show. A report issued by the Nielson Co yesterday found that multi-tasking is on the rise. The number of television viewers who simultaneously surf the Internet increased by 35% in 2009. The networks can use social media as an interactive TV Guide, reminding the viewer that 'How I Met Your Mother' is on now, and they should change the channel from 'House' to watch (and participate in) it. Plus, if you're on Facebook or Twitter and all of your friends are discussing what they're watching, don't you want to watch too and join in the conversation?

Extending the world of a fictional television series beyond the weekly episode and onto the Internet is not necessarily a new device. CBS' "How I Met Your Mother" has successfully used this marketing device by mentioning a website or video on the show, and then actually creating the "fictional" site mentioned, but it takes planning from both the creative forces behind the show and the CBS marketing department to do it effectively.

For example, did you catch the Super Bowl commercial with Neil Patrick Harris's character Barney Stinson holding up a sign in the stands with a phone number to call him? If you did in fact call that number, you would have heard a message from Barney asking you out on a date. On the program the next night, the characters on the show watched the Super Bowl wondering where their friend Barney was, until they saw him on TV, the same way you the viewer saw him. Barney's story in this episode was about how he was going crazy because all of these girls called his phone and now he has too many woman to choose from. If you were a woman who called that number the night before, Barney was talking about YOU!

Why go through all the effort to do this? To create a stronger connection between the viewer (consumer) and the program (brand). It builds brand loyalty. By interacting with these sites or videos, the viewer is essentially entering the fictional world of the program. They are seeing and experiencing the same things the characters are. Watching the show has transitioned from a passive activity to an active one. The fan or viewer feels they have a personal investment in the brand and will hopefully return to it week after week.

With fictional characters using Twitter in real time, the lines blur even further. The viewer is not only entering the world of the show, in their own way they are now experiencing the same things that are happening to these characters as it is happening to them.

This is a great way to market a show, and maybe even work in some paid product placement, but it also opens the door for a lot of creative opportunities.The success of 'Lost' has proven that when viewers are passionate about something they are willing to get online and dive deep into the world, all the while spreading positive word of mouth about the brand.

The networks should start experimenting more. How about a serialized show, a season long 'Twin Peaks'-style mystery, with every character and suspect tweeting their point of view and opinion in real time and throughout the week? The viewer would have to put together clues and cross reference stories to solve the big whodunit. I'd give it a shot, would you.

Or how about an SNL-type live improv sketch comedy show that allows the viewer to tweet suggestions to the cast just like if they were at a live Second City show?

There are a lot of cool marketing possibilities here. That being said, I don't think I'll keep up with 'Nurse Jackie.' It's still too boring. I will continue to follow @DoctorCoop though. If something interesting happens, I'm sure he'll tell me.

What do you think of scripted television shows incorporating real-time Twitter messages from characters? Would you participate or do you find it intrusive? How would you like this used in your favorite show (assuming Jack Bauer can find the time to tweet)?

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Famous Hollywood Scenes Get Simpsonized

Sunday night has turned into an evening clogged with television programming. There's always been something on for the reality nuts ('Amazing Race,' 'Undercover Boss,' 'Celebrity Apprentice,' Whatever is on VH1), but recently there's also been an influx in other quality programming, including HBO's 'The Pacific' and Discovery's 'Life' miniseries, and the new season of one of my favorite shows AMC's 'Breaking Bad,'

With all those viewing choices to pick from I wouldn't blame anyone for not catching last night's episode of 'The Simpsons.' Honestly, you didn't miss much. Like most modern episodes of the series, this episode was an entertaining way to spend 30 min, with a few laughs, but suffering from weak plots that suffer even more thanks to odd story structure. That being said, last night's episode did feature a visit from First Lady Michelle Obama (which was cool until you find out she was actually voiced by actress Angela Bassett), and a sort of fun montage of famous Hollywood kissing scenes getting the Simpsons treatment as Bart receives CPR from his crush (don't ask).

You can check out the montage below. How many of these scenes do you recognize? Can you tell which ones were slightly altered?

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Fiction Becomes Reality: UHF Television Station for Sale

Do you have half a mil lying around and are looking for a new job and/or hobby? If so, you're in luck because for the low low cost of $500K you could be the proud owner/operator of a Western Michigan UHF television station!!!

As the New York Times reports, current station owner Bud Kelley listed WMKG-LP, Channel 38 on eBay and is pricing it to sell (although it now looks like it has been removed). Although still not ready for the digital transition, you can own the broadcasting license, facility, equipment, and the ability to program whatever you want (as long as you keep the Thursday night Bingo show).

Some quality programming could turn this station around into the highest rated station in the region. It can happen. Need proof? Look no further than American treasure "Weird Al" Yankovic and his 1989 cult classic "UHF":



There's plenty of show ideas right there! All you need now is an eccentric, frantic janitor and you're all set. Look out Western Michigan, you're in for a wild ride! Read more!

Blakroc on Late Night with Jimmy Fallon

A few weeks back, during the INFAMOUS Live Music week, I wrote about the quality of musical guests on 'Late Night with Jimmy Fallon' (due in part to their hosue band The Roots). I also wrote about a musical collaboration between Akron-based (well, not anymore. Too big for that) garage rock band The Black Keys and several of the biggest hip-hop artists working today. Collectively the collaboration is being called Blakroc. Since I wrote about both things, I'd be remissed not to post Blakroc's performance on last night's episode of 'Late Night.' Although they did not play with The Roots, it's still pretty cool. RZA & the Keys performed two songs, 'Dollaz & Sense' and 'Tellin' Me Things.' Check it out (until Hulu takes the video down).

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David Letterman Tackles Twitter

Just when you thought jokes about Twitter and how stupid it can be were played out and no longer funny, David Letterman comes along and tries to tackle his "Twitter machine." In the clip below, from last night's program, Letterman attempts to tweet from the Late Show account (@Late_Show) for the first time. As always, sorry for any commercials you have to sit through. It's worth it this time.



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Cool, Creepy, Creative Lost Promo

Allow me to be a nerd for a second. We're about 2 months away from the 6th and final season of "Lost" and the promotion has started. Not sure about you, but I'm getting excited.

Unfortunately for those that like to be teased, the show's producers and ABC have decided not to include ANY footage of the new season in promotion of it claiming that showing even a frame of anything would spoil some big reveals (don't really believe that, but I'll bite). This has lead ABC to create a rather dull campaign cutting old footage from the past 5 years together. Other networks, however, are being more creative.

Although not a top 10 Nielson show in the states (though it's close), "Lost" is currently the #1 watched television series worldwide. Networks from around the world have to come up with ways to promote. This spanish speaking promo is by far the coolest commercial I've seen in a long time. It uses old footage while also remaining dark and creepy capturing the major themes of the series. This is much cooler than anything ABC's promo department has ever put together. maybe if they were a little more creative, I wouldn't fast forward past all of their ads.

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Live Music Week ENCORE: Pearl Jam on 'Austin City Limits'

Whether you wanted one more or not, Cleveland, you're getting one more!

Pearl Jam performed last weekend on the iconic PBS program 'Austin City Limits' this past weekend. Actually, the performance was filmed last August when Pearl Jam was in town headlining this year's Austin City Limits Festival (which is where the picture above is from), but the episode aired this weekend.

Pearl Jam played for a full hour at the historic venue recently designated a rock and roll landmark by the R&R Hall of Fame. Their setlist, which ranged from mellow acoustic tunes to explosive rock, included songs off of their new album Backspacer including Just Breathe and Fix It, oldies such as Porch and Lukin, and one of my personal favorites Red Mosquito (w/ Ben Harper).

Watch the full episode on the PBS website here.

Seriously, that's it for Live Music Week. You've been a great audience. Drive safe! (Lights come up, cue exit music)

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Live Music Week: The Roots & Late Night with Jimmy Fallon

I enjoy watching live music, both in person and on TV. So, as a part of Live Music Week, allow me to share with you several performances from The Roots.

The musical performance is often my favorite part of the late night talk shows. Lately some of the best and most diverse musical performances have been on "Late Night with Jimmy Fallon," which has the good fortune of having hip-hop band The Roots as their house band.

LNWJF definitly does not squander the talent of The Roots, allowing them to often perform as a backing band to the evening's musical guests. As a band The Roots are very good at weaving in and out between musical genres, and usually elevate musical performances that otherwise might put you to sleep at 1:30 am. Want proof?

Last week The Roots backed up hip-hop MC Wale. As hip-hop artists this performance is right in The Roots wheelhouse. I like Wale, but don't really care for this song. (This video will probably go away after 10 days. Sorry for any ads you have to watch before any of these performances)


To see the diverse talents of The Roots get to play with on display, check out the 3 performances below featuring The Roots and 3 very different artists.

Have you discovered any new music via late night television? What performances should we be checking out?

To prove that The Roots are more than just a run of the mill hip-hop band, look no further than this performance with musical icon Paul Simon.

Video Recaps Full Episodes Webisodes

If you find the Paul Simon performance surprisingly cool, yet odd, you haven't seen anything yet. Check out The Roots, 70's singer songwriter Christopher Cross, and a VERY special guest sing the 'hit' "Ride Like the Wind." Then be sure to e-mail this post to your dad.

Video Recaps Full Episodes Webisodes

Finally, The Roots perform with one of my favorites as a child, 'Weird Al' Yankovic as he sings the darkly funny song "Good Old Days".

Video Recaps Full Episodes Webisodes

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Adventures in Product Placement: 30 Rock

Something is starting to annoy me with product placing in comedies. There are three ways a comedy can integrate product placement into their program:

1. Make the product a central plot point
2. Have the product around constantly but make no mention of it
3. Ironically over "promote" the product so the audience is well aware it is product placement

It is this third method that's getting old. It's originally was a humorous meta commentary on the commercial business of television.

In this type of comedic placement, both the characters in the show, breaking the fourth wall, AND the audience watching them are aware there is product placement being done. Although it's not "cool," there's nothing the show can do to stop it, so let's all take a moment to laugh at how crazy it is (while also making sure to actually promote the product), and poke fun at how commercial it is by looking into the camera and spouting tag lines.

The "hit" NBC comedy '30 Rock' is largely considered to be the originator of this method. They have been doing it so often since their show debuted three years ago, that they get accused of ironically promoting products even when they aren't. Three years ago it was funny. But like all jokes, they become less and less funny the 8th, 9th, and 10th times.

This became evident to me during the 11/5 episode of '30 Rock.' During this episode Alec Baldwin's character Jack has to participate in a teleconference due to a bed bug infestation. Cisco Systems provides the equipment to make the teleconference happen:

Did you catch that? Wasn't it funny, clever, and ironic? Maybe in 2007, but now it's become an easy joke. And if it becomes an easy joke, it's an unfunny joke, which makes it not a joke at all, which makes it an actual commercial in the middle of a scripted program.

Now I'm not saying '30 Rock' should stop using product placement to defer costs (and yes, in the credits of the show, you can clearly see "promotional consideration provided by Cisco Systems"). I just want them to stop making a joke out of it. Can't there just be a Cisco Systems teleconference without talking about it? Simply having the logo on the monitor briefly is enough. I've already noticed the product. I've been well aware of Cisco Systems products, including this teleconference system, in other programs including "24", "Chuck","House", and "CSI," and they never made one mention of the product they are using.

It was funny the first 6 times, now stop going for the cheap laugh, we're expecting it.

What do you think? Am I being too harsh? Is it still funny?

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Simpsons Fun Facts: Mr. Teeny

Courtesy of The Simpsons 2009 Laugh-a-Day 365-Day Box Calendar:

• Krusty's chimp companion was dishonorably discharged from the space program.
• Secret ambition is to one day have his own talk show.
• His special skills include tying his own bow tie and driving a stick shift.
• Favorite foods are chocolate ice cream, head lice, and nicotine gum
• Named "Smoking Chimp of the Year" by the National Tobacco Board.

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NBC's New Fall Shows: (Mostly) More of the Same - Now With Video Clips

Network Upfront week is almost here! Have you been a good boy/girl this television season? Did you write a letter to your favorite network head asking them for a sleigh full of good shows? If not, you only have 2 more weeks.

Every May, once the regular television season is over, the TV networks hold what is known as Upfronts. Basically, they announce which of their programs will be on next year, which will be cancelled, and spend some time introducing the new shows they plan on rolling out in the fall(ish). Each of the major networks gets their own news cycle to bring out their (current and soon to be) stars to spin and promote the new fall schedule.

The main audience for the Upfront is not the public, but advertisers. The presentations are done so that sponsors can see what the network has planned, and decide whether or not to purchase ad time (or product placement spots) "upfront." These used to be big, lavish affairs meant to wine and dine, but since the strike last year, recession this year, and the general state the TV business is in right now, the Upfronts have become more like a glorified press conference.

The major networks don't hold their Upfronts until the week of May 18, but today NBC got a leg up on the competition by holding what they stupidly call an "Infront" presentation. During this presentation NBC announced what new shows (pilots) they decided to pick up for the 09-10 TV season. They have yet to announce time slots, release their full schedule or announce what existing shows will be picked up or cancelled; that will be done in 2 weeks.

4 new dramas and 2 new comedies were picked up by the network. 2 look like they have potential, 3 look like nothing special, and 1 I have no idea about. None of the new shows NBC premiered last fall are on the air anymore, so they can only go up from here. After the jump, take a look at video clips of each show (with descriptions). Which look good to you?


Community
To me, this comedy looks like the best of the group. It would fit in well with NBC's Thursday night comedy schedule. It stars Joel McHale (from E!'s "The Soup"), Chevy Chase, and others as a diverse group of adults attending a community college who form a study group and "end up learning a lot more about themselves than they do about their course work." It's from two of the better writers of "Arrested Development"




Parenthood
Remember that hit 1989 Steve Martin movie "Parenthood?" Remember the 1990 bomb of a sitcom based on the movie "Parenthood?" (Probably not, it only lasted an episode or two.) Well nearly 20 years later NBC is trying again with the more dramatic version of "Parenthood" - with comedic undertones. It stars nearly every single television actor from the past 15 years; I'm not going to name them all. It's from super producers Ron Howard & Brian Grazer, developed by "Friday Night Lights" exec. producer Jason Katims. To me, it looks like ABC's "Brothers & Sisters" with more kids and maybe a little less angst. It's the other show I think might have some potential.



Trauma & Mercy

Those are the names of 2 new medical dramas. "Trauma" is a more action-intense drama about first responding paramedics. "Mercy" is a more emotional, character driven drama focusing on a group of nurses at a particular hospital. Neither of them look like they are reinventing the wheel. Basically it looks like NBC decided to cancel "ER," a medical drama with both emotional, character driven elements and intense action life-saving elements, and in its place create 2 new shows to cover each of those elements.





100 Questions
While "Trauma" and "Mercy" are a throw back to NBC's "ER" heydays in the '90s, "100 Days" is yet another attempt to clone the success of "Friends," while also being a second rate knock off of CBS' excellent "How I Met Your Mother." It's a romantic comedy sitcom about a girl who just can't seem to find Mr. Right. She goes to a dating service, and they ask her a survey of 100 questions about her life/personality/relationships. With each question, comes an episode-long flashback at her life, her crazy friends, and all the life lessons they learned while facing adulthood in NYC. I think I've seen it before. NO THANKS!



Day One

There is no footage available for this post-apocalyptic drama. The series tells the story of a group of survivors' life on earth following a global catastrophe that has devastated the world's infrastructures. Sounds pretty bleak. It may appeal to the niche "Lost," "Jericho," "BSG," sci-fi crowd, but too dark to appeal to a mass audience. I'll have to hold off judgement for now.

That's all there is until the Upfronts in 2 weeks. There would be more shows, but NBC's decision to move Jay Leno to the 10pm time slot Monday through Friday eliminated 5 hours of potential scripted shows (as well as numerous jobs working on those shows).

So which of these shows do you want to see more of? Which of them did you want to turn off before the 4 minute clip was over?

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JD Recommends: Peabody Award Winners

The Peabody Awards are given out each year to what is deemed the best in electronic media as chosen by the Peabody board, a conglomerate of smart, educated, distinguished media folk.

Well I guess my ballot got lost in the mail. No one asked my opinion on squat.

To make up for it, here is a quick rundown of some Peabody Award winners that I also give a thumbs up to. There are 36 winners this year. I'm not going to touch on them all, as we all know about the Opening Ceremonies, the presidential election coverage, and "SNL's" political sketches. I'm going to quickly mention a few lesser known that I think you should check out. There is a lot on this list of winners that I am not familiar with, so if you have a recommendation, I'd love to hear it:

This American Life: The Giant Pool of Money

This episode of the "This American Life" radio program from May of 2008 deals with the housing and financial crisis. Normally this topic is not something I want to listen to for an hour, but this kept my attention because it was the first news program that explained everything that was happening in a way that made sense and provided clarity. It helped me better understand exactly how we ended up in this mess. I highly recommend you give it a listen. The episode was a collaborative effort of "This American Life" and NPR News. It was so successful, that it spawned a follow up program last fall, and a daily NPR program, Planet Money, dedicated to covering all things financial crisis in a user-friendly way.

John Adams

All the awards and accolades that this HBO miniseries has received over the past year are well deserved. I'm normally not a fan of historical period pieces, and I watched this whole thing over a weekend last summer. It's a 7-part miniseries with each episode ranging from 60-90 min. Not all of the episodes are winners, particularly in the middle, but the boring parts are few and far between. The DVD of the series is available pretty much everywhere you would care to look.

Breaking Bad

This is AMC's second original scripted drama ("Mad Men" being the first), and I dare say it is the better of the two. I'm new to the show; I just started watching a few weeks ago. It premiered to critical fanfare last winter with an abbreviated 7 episode first season (thanks to the WGA strike), and went on to win an Emmy for lead actor Bryan Cranston (the dad Hal from "Malcolm in the Middle"; Tim Whatly the dentist from "Seinfeld"). Created by a former writer/producer of "The X-Files," "Breaking Bad" is about a chemistry teacher named Walt who finds out he has terminal cancer. In order to secure the financial future of his pregnant wife and teenage son, mild mannered Walt teams up with a drop out former student of his, Jesse, to make and sell crystal meth. Being a skilled chemist, Walt is REALLY good at cooking meth. They make a lot of money, and then get in over their heads.

I know, it sounds weird, and it is. It's also funny, suspenseful, creepy, emotional, quiet, sometimes tough to watch, and addicting. I could go on and on, but it's better just to see for yourself. It's not a show for everybody; if you don't like the first 3 episodes, you won't like the rest. The first season is available on DVD now, and the second season is currently airing on AMC on Sunday nights. Usually towards the end of the season's run, AMC will run a marathon of all the episodes allowing viewers to catch up. If I remember, I'll try to find out when that is.

36 Years in Solitary: Murder, Death and Justice on Angola

This is one of those NPR stories that you end up listening to while sitting in your driveway, because you don't want to get out of your car until the story is over. Told in three 10 minute segments, reporter Laura Sullivan tells the tale of two Louisiana prison farm inmates who have been kept in solitary confinement for more than three decades for a murder that people are just now realizing, maybe they didn't commit. There is more to it than that, but I don't want to give away too much. Without leaning one way or another, the story does a good job of laying out the facts of the case and interviewing as many people involved as they can.

You can listen to part 1 here. Links to parts 2 and 3 can be found below the pictures in the left hand column of the story.

Lost

OK, I'm cheating here a little bit. ABC's "Lost" is not exactly a lesser known pick. But seriously, if you haven't started watching it yet, what are you waiting for? It really is as good as everyone who obsesses over it says it is. And now it's Peabody Award winning (and JD Recommended). Next season (#6) will be its last. Start watching the DVDs now. You will easily finish seasons 1-4 before season 5 is released on DVD in December. Then, you will be all caught up for the final season when it starts in late January of 2010. Get to it!

The Onion News Network

For years The Onion has been known to produce some of the best news, media, and political satire around in the form of "newspaper journalism." Now they've expanded into video. This has provided The Onion with a whole new genre to satirize, and they do it well. All forms of television "news" are covered, including morning talk shows, CNN Headline News, ESPN, "Crossfire"-like arguelism, CSPAN, financial news, and more. Each week three or four short news stories are released on their website (or can be downloaded as a podcast through iTunes). As is the case with The Onion, the content is not always suitable for work. Their latest clip, which I've included below, is clean. It's a segment of the ONN morning show "Today Now!":

Autoworkers Compete to Keep Jobs, Livelihoods on New Reality Show

That's all I got. That should be enough to keep you busy. Do you have any recommendations you'd like to share (Peabody winning or not)?

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'Kings' gets pulled from Saturdays ... Until June

Did you remember to DVR 'Kings' last Saturday night? It was the first night of its triumphant return on a new night.

You didn't remember? Or care to? Well neither did most of the world.

After TANKING in the ratings, even by Saturday night standards, NBC has decided to pull the remaining episodes from the air until the end of the regular television season. The remaining episodes will air Saturdays at 8 p.m. from June 13-July 25; at least that's what's being said now. That news could change by June 16.

Make a note of it, all 7 people still watching the show. (Seriously, is anyone still watching 'Kings?' I am, but I may be the only one.) Read more!

Simpsons Fun Facts: Groundskeeper Willie

Courtesy of The Simpsons 2009 Laugh-a-Day 365-Day Box Calendar:

• He was conceived, born, and educated on a pool table in a tavern near Loch Ness.


• Failed at the culinary venture of selling Chef Willie's Haggis Helper


• Future plans are to build a security bog around his prize-winning heather, catch a leprechaun, and marry his tractor.

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'Trust Me' (& its Product Placement) Cancelled

'Trust Me,' the TNT drama about the CRAZY agency life of two CRAZY ad executives has been cancelled after one UN-CRAZY season.

Why? Simple: No one was watching. Were you? I wasn't. I watched (suffered through) the first episode and that was enough for me.

When it premiered I wrote about the endless amounts of product placement deals in the show, and wondered if they were intruding in on or leading the storytelling.

Judging by the number of people who regularly viewed that post the day after a new episode aired, the product placement was a problem. People reading the post (the most read post on this blog) often came to it by searching for terms such as. "too much promotion, trust me," and "annoying product placement, trust me." It appears that the general consensus on the Internet is that the product placement got in the way.

I still have yet to actually hear from someone who watched the show, however. If you did, what did you think? Will you miss the show at all, or just its built-in commercials? Read more!

'Kings' moves to Saturdays

A few weeks ago I recommended the new show on NBC Sunday "Kings." Well, not enough people listened to me (or read this blog), because the show has been tanking in the ratings.

After four weeks of last place, bottom-of-the-barrel ratings, NBC has decided to move the show to Saturday nights starting on April 18. Basically, it won't be renewed, but the remaining episodes will see the light of day (for now).

That's too bad, but I'm not surprised. It's a quality show, but not easy to follow with a mass appeal. It never seemed to be a good fit on Sunday nights. To me, it would be a better fit for Tuesday night. It's still worth your time though, so set your DVR or wait for inevitable DVD release in a few months. Read more!