Adventures in Product Placement: 30 Rock

From early on in its now 2.5 year lifespan, 30 Rock has been an adapter of shameless product placement. I give Tina Fey and crew credit, though, because they are fully aware they are "selling out to the man" and they try to poke fun at it. Usually their product placement is followed by a meta wink to the audience, or in the case of one episode, literally looking into the camera and saying, "Can we have our money now?"

Last night's episode included a shameless plug for McDonalds and their McFlurry dessert. This time, however, I felt the plug was ever-so-slightly crossing the line of their typical clever/meta joke into annoying promotion. I almost missed all the jokes because I was paying too much attention to all the McShilling that was going on. I'll let it slide though. If I have to take the occasional shameless promotion in order to keep 30 Rock on the air, I'm more than willing to do it.