This proves one thing: Americans LOVE watching people getting hit in the crotch. Next Super Bowl I better see 30 seconds of random crotch hits followed by the State Farm Insurance logo. Tagline: State Farm is there through the good times ... and the bad. INSTANT HIT!
An annual tournament-style competition by Cleveland advertising agency Liggett-Stashower returned different results (video courtesy of the Cleveland Plain Dealer and Cleveland.com):
| Super Bowl ads go head to head |
I tend to agree with these results more. Those E-trade babies have not gotten old yet, and Miller High Life had a clever (and cheap) idea.
But will any of these ads cause you to take action? Did anyone run out to the store and buy some Doritos, or at least THINK about buying Doritos? Did anyone stand in line at Denny's this morning to earn your free breakfast?
There is always a lot of talk and hype about Super Bowl ads, but in the end it is usually the well established brands that earn the most buzz: Frito-Lay, Pepsi, Budweiser, etc. But what about the smaller up-and-coming brands? They have the most to gain (or lose) from a Super Bowl ad. Were there any ads for a company or product that you had never heard of, that you may now consider using?
I think Hulu will see a huge spike in traffic after their ad with Alec Baldwin. Online buzz for the Jack Black/Michael Cera movie "Year One" will probably increase after their funny trailer. That is a movie that has largely been kept under wraps until now (Unlike "Transformers", "GI Joe", etc.).
Who do you think are the winners and losers of this year's batch?
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